The Factors Affecting Entrepreneurial Intentioins: Entrepreneurship Education Of Undergraduate Students In Zhanjiang Universities

Abstract

This study aimed to explore the factors influencing the entrepreneurial intentions of undergraduate students who have received entrepreneurship education at four universities in Zhanjiang. Based on the Theory of Planned Behavior, a survey was conducted among 400 samples of the undergraduate students taking Entrepreneurial Education courses. Descriptive analysis with Mean, Standard Deviation, Frequency, and Percentage was performed followed by Multiple Regression. The results showed that Perceived Attitude, Subjective Norms, and Perceived Behavior Control were all significantly and positively correlated with Entrepreneurial Intentions with the most to the least significant of: 1) Perceived Behavioral Control (PBC); 2）Personal Attitude (PA) and 3）Subjective norms (SN). That the findings highlighted the crucial role of Perceived Behavioral Control, particularly, in driving students’ Entrepreneurial Intentions into realistic ways of becoming effective business owners not only in Zhanjiang Universities but also in other regions of the country.