‘Farms to Feeds’ Integration of Social Media by Farmer’s Training Centres in Kerala: A Comprehensive Analysis

Abstract

  Rapid technological advancements in communication have altered the accessibility and availability of timely information. The agricultural landscape of Kerala, which is characterised by diverse farming practices and communities, requires innovative communication channels for disseminating timely technological information. Integrating social media with the information dissemination strategies of Farmer’s Training Centres will aid in collaborative communication and accessibility of timely information. This study aims to analyse how effective social media integration is in facilitating agriculture knowledge transfer and disseminating technology training by FTCs. Further, the study seeks to determine the significant constraints and benefits of using social media for agricultural communication and knowledge transfer. Leveraging a mixed method approach of document analysis, in-depth interviews were employed to explore the integration of social media by FTCs and its effectiveness on agricultural information dissemination.

The preliminary findings from the study suggested improvements in the integration and utilisation of social media by the Farmers' Training Centres across Kerala.