Critical success factors for digital supply chain management in Malaysia's e-commerce

Abstract

This research employs the Resource-Based View (RBV) model to investigate critical success factors for effective digital supply chain management (SCM) in Malaysia's e-commerce sector. As Malaysia's e-commerce industry expands and digital technologies proliferate, understanding these factors is important for optimizing supply chains and sustaining competitiveness. The RBV model, emphasizing competitive advantages through valuable resources and using the PLS-SEM model for the data analysis. These resources can include advanced technologies, organizational capabilities, and strategic partnerships. Using the RBV lens, this research find that supply chain strategies, technologies, and organizational factors are underpinning the successful digital SCM in Malaysia's e-commerce market. The research is useful for the actionable insights for practitioners and policymakers to enhance e-commerce supply chain performance and sustainability, while contributing to the e-commerce sector's continued growth.