Bamboo Goes Digital: An E-Commerce Adoption forHundred Islands E-Kawayan Factory in theCity of Alaminos, Philippines

Abstract

  This paper presents the transformation of the bamboo business in the digital age, emphasizing the role of e-commerce as a catalyst for growth and innovation. As the demand for sustainable and eco-friendly products grows, the bamboo industry is at a crossroads, where implementing digital technology can dramatically improve market reach and operational efficiency. As the City of Alaminos adopts technology to make engineered kawayan items, the success of the transforming process is dependent on how it is introduced to everyone. As most consumers go online, the internet is a significant aspect that would be ideal as a marketplace in any organization. Development of e-commerce platform to sustain the bamboo industry in the city providing ways of buying bamboo products over the internet. This study employed a developmental and descriptive research approach to come up with working applications suitable for the factory. Understanding the current situation and analyzing the problems using SWOT analysis provides insights on how solutions be integrated into the e-commerce application for the factory. The usage of the Internet will be a significant component in the factory's marketing strategy, eliminating the barrier between the buyer and the manufacturer. The introduction of an online store enabled the manufacturing to compete in the business world.