The Adaptive Synergy Growth Model (ASGM): A Strategic Framework for B2B Digital Growth

Abstract

The Adaptive Synergy Growth Model (ASGM) presents a revolutionary method for digital expansion in Business-to-Business (B2B) sectors, overcoming the constraints of conventional models in navigating intricate, evolving marketplaces. This paper examines the fundamental concepts of ASGM—adaptability, synergy, and growth alignment—and applies them to the automotive auxiliary industry, demonstrating how ASGM may assist organizations in surmounting digital transformation problems. This article illustrates, by hypothesis testing and data analysis, that the ASGM framework surpasses conventional tactics and advocates for its wider implementation across several sectors, such as healthcare, banking, and manufacturing.