Stakeholders Awareness and Acceptance to the Vision, Mission, Goals, and Objectives of Central Philippines State University in San Carlos Campus

Abstract

The state university’s vision, mission, goals, and objectives (VMGO) are the basis of its operations as a road map for the school’s purposes and aspirations. This quantitative descriptive research aims to determine the level of awareness and acceptance of CPSU's vision, mission, goals, and objectives in the San Carlos Campus. The study utilized quota sampling to include 208 respondents, comprising students, faculty, staff, parents, and partner linkages. Parents had limited awareness of the university's VMGO whereas the staff had the highest awareness among other stakeholders. Furthermore, staff had the uppermost understanding and stronger acceptance of the VMGO. In contrast, parents had the lowest understanding and acceptance. Lastly, there is a significant difference in the levels of awareness and acceptance of the university’s Vision, Mission, Goals, and Objectives (VMGO) between internal and external stakeholders. Thus, the researchers recommend that the university may; (1) adopt more diverse communication strategies to disseminate the institution's VMGO using multiple channels; (2) organize regular assembly meetings for external stakeholders, and; (3) create visually appealing infographics, and posters, and tarpaulins that are strategically displayed in public off campus.