The mediator's position of organisational legitimacy in the business structure of development: the role of corporate social responsibility

Abstract

Scholars have paid a lot of attention to the innovative business model (BM) inspired by corporate social responsibility (CSR). But there is little knowledge of whether and how CSR affects BM. In order to close these gaps, this article examined how organisational legitimacy (OL), a mediating factor, influences CSR's impact on BM. The links between CSR, OL, and BM were the subject of the research hypotheses proposed in this work. These hypotheses were empirically tested using data gathered from Indian companies and the hierarchical regression analysis approach.  According to the study's findings, OL and CSR have advantageous effects on BM. Additionally; the findings demonstrate that OL gains from CSR and that OL mediates the link between BM and CSR. By addressing the issues of if and how CSR influences BM, this study offers fresh perspectives on the connection between BM and CSR. Managers may benefit from this study's explanation of how to connect CSR and BM.