A Study On Factors Influencing The Selection Of Insurance Policy For Two Wheeler

Abstract

Two wheeler automobile market of India is one of the most competitive markets in the world. The feeling of freedom and being one with the nature comes only through riding a two wheeler. People in Indian prefer the two wheelers because of their small manageable size, low maintenance, pricing, and easy loan repayment. Motorized two wheelers are seen as a symbol of status by the populace. The study aims to identify the factors which influencing the selection of insurance policy for two wheeler. The study has been done based on convenient sampling techniques using interview schedule with a sample of 415 respondents. The statistical tools used in the study are percentage analysis, factor analysis, friedman rank test and independent sample t-test. The present study is proposed to analyze the factors influencing the selection of insurance policy for two-wheelers.