The Impact of Return on Equity and Product Price on the Market Share of Jordanian Islamic Banks

Abstract

This current study examined the impact Return on Equity and product price on the market share of Jordanian Islamic banks, by following the descriptive analytical approach. The study was applied to financial sector institutions represented by Jordanian Islamic banks. There are (3) Jordanian Islamic banks, namely: “Jordan Islamic Bank, International Arab Islamic Bank, and Safwa Islamic Bank.”Annual reports were used to collect data related to measuring variables for the period from 2011 to 2022. These sources were obtained by referring to the main websites of Jordanian Islamic banks, the Amman Stock Exchange website, and using E-Views software, which relies on financial data and descriptive metrics. The results reveals that there was  no effect of Return on Equityand product price on the market share of Jordanian Islamic banks, and the study recommended that Jordanian Islamic banks reconsider the conditions for providing prouduct price in order to increase their flexibility and suitability to customer requirements and needs.