The Role of Marketing and Technology in Driving Digital Transformation Across Organizations

Main Article Content

Yogesh Gadhiya,Chinmay Mukeshbhai Gangani,Ashish Babubhai Sakariya,Laxmana Kumar Bhavandla

Abstract

The important part marketing and technology play in pushing digital transformation across companies is investigated in this study report. The article examines how well digital transformation initiatives gain from the interaction between marketing strategies and technical innovations.. By means of an extensive literature review and case study analysis, the report reveals important elements influencing the efficacy of initiatives for digital transformation. The study also looks at the difficulties companies run during the transformation process and suggests ways to go above them. The results underline the need of a complete strategy combining technology innovation with marketing knowledge to accomplish sustained digital transformation. This study contributes to the growing corpus of knowledge on digital transformation and provides helpful guidance for businesses attempting to correctly manage the digital environment.

Article Details

Section
Articles