The Role Of Customer Perception In Inducting Purchase Intention And Success In Jiangsu, China
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Abstract
Most customers today choose to shop online rather than at traditional brick-and-mortar stores, a result of the technological revolution that has occurred in the retail industry. This strategy has grown in popularity over the past decade, and many stores now use it in conjunction with other methods to boost profits. This research aims to examine the socio-cultural and economic context of Jiangsu province, China, to conclude the relationships between consumer happiness, purchase intent, and perceptions. Businesses may get a better understanding of customer decisions by comparing physical and online data. Being prepared is key since the factors influencing both online and offline transactions are always evolving. Internet shopping is more convenient and user-friendly for many people, even if many others prefer the more personalised experiences in physical stores. The occurrence that men are more inclined to shop online rather than at brick-and-mortar establishments is investigated and analysed in this study. Secure payment processing is very important to online shoppers since it is directly tied to retail sales. Despite the growing popularity of online shopping, many people still prefer to purchase in physical stores. This is because they can personally inspect the products and have faith in the sellers.