Customer Preference Towards Online Buying of Mobile Phones With Special Reference to Thrissur District

Abstract

Mobile phone has become necessity for every human being. The people irrespective of their age, gender, income, occupation, educational qualification and other factors are accepting mobile phones and it has been used during their day to day lives. Customer preference towards mobile phones is changing rapidly, due to the changes in technology. Nowadays, online buying has become more popular for the purchase of variety of products. Through online buying customers can purchase any kind of products at any time and it will be delivered at their door steps also. Online buying of mobile phones are also increasing today as it will help the customers to compare the product features like camera, capacity, battery, storage space and other features and thereby customers can take effective decision to purchase the right product at the right time from the right seller.