An Analysis For Determination Of The Factors Influencing Consumer Purchase Behaviour Towards Solar Energy Products

Abstract

Solar energy products are an increasingly popular way to reduce your carbon footprint. Consumers have developed a greater interest in the potential environmental impact this technology has on their habits and the earth, as well as their pocketbooks. This study analyzes consumer buying behaviour and the importance of factors influencing purchasing solar energy products in order to develop strategies for increasing demand. The study has considered a sample of 236 respondents from Pune District who have purchased solar energy products in the past one year. The findings of the study reveal that the major decision of the consumers to purchase solar energy products is dependent on the reliability and service offered by the installers and dealers. The socio-economic factors like financial stability, employment status are also significant. The study has concluded that if consumers are provided with adequate information about the solar energy products, have convenient purchasing options (installation, service) and if they see it as an investment in their future, then this would definitely increase buying behaviour.