A Study On Customer Opinions Towards Online Purchase Of Cosmetics In Kanyakumari District

Abstract

The rapid growth of e-commerce has significantly influenced consumer purchasing behavior, particularly in the cosmetics industry. This study examines customer opinions regarding online cosmetic purchases in Kanyakumari District. The research explores key factors such as product quality, pricing, convenience, trust, and social influence that impact consumer preferences. Through a structured survey and statistical analysis, the study identifies the primary drivers of customer satisfaction, along with the challenges consumers face, including trust issues, issue resolution difficulties, and return policy complexities. Findings suggest that while online cosmetic shopping is gaining popularity, improvements in product transparency, security measures, delivery efficiency, and customer support are essential to enhance the overall shopping experience. The study provides valuable insights for e-commerce platforms, cosmetic brands, and policymakers to refine their strategies and better cater to evolving consumer expectations.