A Study on Consumer Awareness and Satisfaction towards Organic Food Products in Kanniyakumari District

Abstract

The aim of the study is to study consumer awareness towards organic food products and satisfaction level of consumers towards organic food products in Kanniyakumari District. For the purpose of the study, the required data have been collected from both primary and secondary sources. Primary data were collected from the respondents in Kanniyakumari District with the help of pre tested questionnaire. Secondary data were collected from annual reports, journals, magazines, website and books. It is found that there is a significant relationship between marital status of the consumers and level of awareness towards organic food products “Offer and discounts and differencing and identifying organic food products”. The respondent got attracted towards organic food products without any doubts. So the marketers must create promotions which are both realistic and moral and the product availability in terms of volume and variety are required to become successful in marketing the organic food products.