The Impact of Digital Internal Communication on Employee Engagement: Evidence from SMEs

Abstract

In contemporary workplaces, digital internal communication has emerged as a crucial organizational practice, especially in Small and Medium Enterprises (SMEs), where limited resources necessitate effective and adaptable communication solutions. The impact of digital communication technologies on employee engagement in SMEs is investigated in this analytical study report. The study finds important factors like transparency, engagement, collaboration, and technological adoption through the use of secondary data analysis and literature synthesis. The results show that through enhancing information flow, lowering hierarchical obstacles, and building organizational trust, digital communication dramatically raises employee engagement. But too much digital connection can also lead to problems like work-life imbalance and information overload. For SMEs to successfully use digital communication, the report offers strategic recommendations.