Unveiling the Motivational Forces behind Women's Entrepreneurship in Andhra Pradesh: Focus on Self-Help Groups (SHGs)

Abstract

The amazing rise in women stepping into entrepreneurship globally, growing at a rapid rate of over 10% annually, truly shines a light on the increasingly vital role women play in owning businesses. Especially in India, where economic changes like liberalization, privatization, and globalization are happening, women's presence in entrepreneurship, particularly through Self-Help Groups (SHGs), has become more pronounced. This study delves into what motivates women entrepreneurs in Andhra Pradesh, particularly within SHGs. We reached out to 300 women entrepreneurs across different districts using random sampling methods and analysed the data using AMOS.

Finding: The research paper discovered a rich tapestry of motivations driving these women. Things like the desire for financial independence, the thirst for skills improvement, the aspiration for social recognition, and even the dreams their parents have for them all play significant roles in pushing these women forward.

Result: The research demonstrates that these motivational factors indeed take a profound influence on women entrepreneurs, especially within the SHG setup in Andhra Pradesh. This isn't just academic; it has real-world implications. Policymakers, NGOs, and anyone working in development can use these insights to craft better programs and interventions to support women's entrepreneurship. Ultimately, this isn't just about business; it's about fostering economic growth and advancing gender equality, not just in Andhra Pradesh but everywhere.

Keywords: Women Entrepreneurs, Motivational Factors and SHGs.