A Study on Customer Satisfaction towards Departmental Stores in Salem District

Abstract

Customer satisfaction plays an important role in the formation of consumers future purchase intentions. Satisfied customers are the asset of any business concern. The purpose of this research is to find out the determinants of consumer satisfaction towards departmental stores, with samples from Salem district. Data was collected with a well structured questionnaire. The sample consists of 108 consumers who shop at departmental stores in Salem District. Factors analysis and Chi – Square test has been used for analyzing the data. The research can be extended in other areas of the state and comparative study can be undertaken by taking other organized retail formats.