The Interplay of Rewards, User Interface, and User Experience in Engaging Indian Hyper-Casual Game Players: A Technology Acceptance Perspective

Abstract

In this study, an experimental method involving a quantification of perspectives has been considered. The approach here included exposing the respondents in the study to a hyper-causal game and then recording their perspective about its different features immediately using a structured questionnaire. The study has used the Indian market as the area of investigation. The game called car park 3.0 is a hyper casual game that involves a scenario using cars while gathering rewards along the game. A total of 492 respondents selected using judgement sampling in the Indian market where included for the study. The impact of the reward system on the user experience is the highest amongst all. The inclination of Indian hyper casual gamers towards reward system shows that it can help in generating a better scenario for user experiences. The study also establishes the importance of gaming interface elements mostly the visual appeal and sound effects. It is due to these elements of the interface that the overall user experience can be highly amplified.