A Comparative Study on Investor Demographic Profile And Investor Characteristics

Abstract

Investor behavior and decision-making are influenced by a variety of factors, including demographic characteristics. This study aims to compare the impact of investor demographics on investment behavior and portfolio management. Specifically, we explore the relationship between demographic variables i.e. Gender, Age group, Educational Quaifications, Investor occupation & annual income and Investor characteristics i.e Investor experience in stock market, losses incurred by investors. In this paper we received responses from total 400 people at Delhi and the NCR region of India. In this paper we used non-probability snowball sampling techniques and employs key statistical techniques:

Chi-Square Test of Independence: We examine relationships between various demographic factors and portfolio management variables, i.e. Investor experience in the stock market.