A Study on Consumer Behavior About Aavin Milk in Salem District

Abstract

This study examines consumer behavior concerning Aavin Milk, a leading dairy brand in Tamil Nadu, India. The research aims to understand the factors influencing consumer preferences, purchasing patterns, and overall satisfaction with Aavin Milk products. Utilizing a mixed-methods approach, the study combines quantitative surveys with qualitative interviews to gather comprehensive insights. Key findings reveal that brand loyalty, product quality and price competitiveness are significant determinants of consumer choice. This research provides valuable recommendations for Aavin Milk to enhance its consumer engagement and market strategy. This research provides valuable recommendations for Aavin Milk to enhance its consumer engagement and market strategy