A Comparative Study On Corporate Citizenship Between Public Sector And Private Sector Companies In Jharkhand.

Abstract

Any firm that wants to strengthen itself through improved brand recognition, staff retention, and increased goodwill must prioritize corporate citizenship (CC). The aim of this study is to ascertain the potential critical role that corporate citizenship can play in Jharkhand, India's public and private sectors. 390 managers from Jharkhand's public and private sector companies make up the study's sample. The researcher developed a corporate citizenship questionnaire in 2023 and administered it to assess corporate citizenship within the companies. We examined the data using SPSS software. The data were analyzed using inferential statistics, such as the t-test and analysis of variance (ANOVA). According to the t-test results, there are notable differences between corporations in the public and private sectors when it comes to consumer protection, laws and regulations, ethics, fair competition, sustainable development, employee volunteerism, and community involvement. The results of the ANOVA show that there were significant differences among the four groups (males and females working in the public sector, males and females working in the private sector) on health and safety, laws and regulations, ethics, adherence to fair completion principles, environment stewardship, sustainable development, employee volunteering, family involvement, & industrial relations) in each of the nine variables.