Impact Of Social Media Influencers On Enhancing Customer Experience In E-Commerce Brands

Abstract

People with a substantial following, established expertise, or reputation on social media sites like Facebook, Instagram, YouTube, TikTok, Twitter, and Facebook are known as social media influencers. By sharing content, promoting goods, and interacting with their audience, they use their platforms to shape the beliefs, actions, and purchasing choices of their followers. This study examines the effects of social media influencers as an independent variable on customer experience, with a particular emphasis on the dependent variables of customer involvement, quality product marketing, and overall satisfaction. The study examines the relationship between social media influencers and customer satisfaction levels using data gathered from online shoppers and statistical analysis. According to the study's findings, social media influencers greatly improve the consumer experience by fostering better customer involvement, high-quality product promotion, and general contentment.