The Communication Strategy of Pekanbaru City Government in Addressing Cases of Child Sexual Violence: An Analysis of Effectiveness and Its Societal Impact

Abstract

Child sexual violence is a serious issue that requires significant attention from both the government and society. Pekanbaru, one of Indonesia’s cities, is not exempt from this problem. In addressing cases of child sexual violence, an effective communication strategy from the city government plays a crucial role in conveying information, providing support, and mobilizing appropriate actions from various stakeholders. However, the extent to which the communication strategy implemented by the Pekanbaru City Government is effective and its impact on society is not fully understood. This research aims to analyze the effectiveness of the communication strategy used by the Pekanbaru City Government in addressing cases of child sexual violence and its impact on society. The research method used is a qualitative study involving in-depth interviews with relevant stakeholders and content analysis of communication materials disseminated to the public. The results show that the communication strategy implemented by the Pekanbaru City Government has made a positive contribution to raising awareness among the public about child sexual violence and mobilizing support for prevention efforts. However, there are still some shortcomings in implementing the communication strategy, such as limited accessibility of information for some segments of the population and the need for improved coordination among various relevant agencies. This research provides valuable insights for the Pekanbaru City Government to enhance the effectiveness of its communication strategy in addressing cases of child sexual violence. Recommendations are made for further improvements in information dissemination, more active involvement of the community, and increased cross-sectoral cooperation.