Consumers’ Perception and Behaviour Towards Organic Food: Literature Review

Abstract

Consumer behaviour with regard to food consumption is changing globally, and consumers now prefer food that is produced without the use of artificial fertilisers, pesticides, or chemicals; in other words, they prefer to eat organic food, which is not only sustainable for their health but also environmentally friendly. Due to farmers' poorer production of organic produce and therefore the higher market price of organic food, customers do not favour organic items as much. People need to be made aware of the benefits of organic food items and encouraged to utilise them, but the main focus should be on encouraging farmers to choose organic farming. An investigation of customer perceptions of organic food might be helpful for the growing organic food market in India and elsewhere. Numerous insights for the study have been gained through the analysis of related literature in the market for organic foods and customer perception in that area. It has also given guidance for developing the current study. Researchers have seen the demand for organic food items both internationally and in India. Additionally, a number of variables that affect how consumers see organic food items have been found. Studies on preferences, knowledge, and contentment with organic food items have also been conducted. After reviewing a number of research and determining the gap, the investigator decided it was imperative to carry out the current inquiry.