Tourists’ Motivation And Satisfaction: Inputs To Strategic Development Plan Of Tourism Destinations In Pototan-ILOILO

Abstract

A study on tourist motivation and satisfaction in Pototan found that young adults, singles, college-level, and college graduates are the most motivated demographic. Both males and females were motivated, with single respondents being particularly motivated. Educational attainment was high, with high school and college levels being the most motivated. The study identified five main motivational themes: relaxation, warmth, learning, family togetherness, and adventure. Four satisfaction themes emerged: food quality, recreational facilities, services, and safety. The Department of Tourism and tourist spot owners may develop unique offerings catering to all types and age groups, emphasising authentic, location-based services and experiences.