Understanding Homstays Success In Rural Dajeeing: A Comparative Study Between Lepchajagat And Sittong In Darjeeling Using Garrett Ranking

Abstract

This study aims to identify, rank, and compare the factors contributing to the success of homestays in the villages of Lepchajagat and Sittong in Darjeeling, West Bengal.  Garrett ranking method was used for both the destinations and data was collected through convenience sampling from homestay owners and staff to assess the importance of various factors such as facilities available near the homestay, cultural attractions, homestay accessibility, food and lodging facilities, biodiversity and natural landscape, activities available, promotion and advertisement of the homestay which were condensed from relevant literatures. These ranks were further compared between the two homestay destinations. The analysis revealed significant similarities and differences in the priorities of each village. It also highlights the unique characteristics and tourism dynamics of each location, suggesting that homestay strategies should be tailored to the specific strengths and needs of each village. The findings provide valuable insights for homestay owners, local tourism boards, and policymakers in developing targeted approaches to enhance the success of homestays in these picturesque destinations. However the study is limited to the hills of Darjeeling.