"HINDRANCE OF DIGITAL E-BANKING SERVICES: AN ANALYTICAL INVESTIGATION ON COOPERATIVE BANKING”

Abstract

Digital banking is mostly associated with its application, backend process and internet connectivity. Apart from this, many such hindrances impact digital banking for respective customers. The present paper used a qualitative research method the achieve the research objectives as well as an aggregate collection of 290 samples of customers from different cooperative banks in Gujarat. The study has found no significant variation among cooperative banks for hindrance factors in digital E-banking services whereas Significant variation was found among different categories of hindrance factors as well as also 14 hindrance factors significantly affecting digital banking of cooperative banks in Gujarat. Technical glitches, service interruption, security, and processing fees play important hindrances during digital banking services