Consumer’s Perception Regarding Instant Food Delivery Model: A Case of Zomato

Abstract

Zomato has recently announced the instant delivery model in which food will be delivered to consumer within 10 minutes. The objective of the present research is to examines perception of consumer regarding Zomato’s instant delivery model. To achieve the research objective primary data has been collected of 178 consumers from Haryana with the help self-structured questionnaire. The questionnaire contains the 10 variables regarding perception of consumer regarding Zomato’s instant delivery model. Only 29 per cent respondents reported that present average delivery time of food is too slow. More than 40 per cent respondents said that Hot food will be available in 10 minutes. Only 18 per cent respondents believed that sterile (hygienic) food can be deliver within 10 minutes. More than 60 per cent respondents agreed with that new delivery offer will endanger the lives of both riders as also people on roads. More than 60 per cent reported that quick delivery plan would cause undue pressure on delivery executives. More than 60 per cent agreed with that 30 minutes (present average time) is worth waiting for delicious food arriving at our doorsteps. Nearly 50 per cent respondents believed in Nobody in the world has so far delivered hot and fresh food in under 10 minutes at scale. More than 60 per cent felt that customers should be served fresh food; I don’t think customers are in such a tearing rush. More than 66 per cent respondents agreed on that This model will help in employment generation. In conclusion zomato’s 10 minutes’ delivery models will have some benefits as well as consequences.