The Impact Of Electronic Payment: MSME’s Utilization Perception And Intentions Toward The Adoption Of Electronic Payment In Digital Transaction

Abstract

This study looked into the elements that determine how MSMEs in the 1st District of Surigao del Sur use digital transactions. The use of e-commerce services has skyrocketed in reaction to the pandemic. Analyzing the level of perceived utility and convenience of use, as well as the level of intention to use electronic payment. A descriptive and correlational analysis was conducted utilizing data from 384 MSMEs in 8-of-14 municipalities in the 1st district of Surigao del Sur that participated in this study, with stratified proportional random sampling. Moving forward with company recovery, various sorts of literature have emphasized the importance of transitioning to digital technology for firms to prosper in the new normal. The findings revealed that one push factor, transaction inconvenience, has a significant influence on respondents' intention to use digital transactions, as do pull factors such as economic benefit, performance expectancy, effort expectancy, and critical mass, as well as mooring factors such as security and privacy, trust, perceived, and switching costs. To achieve and sustain recovery, assistance and support for relatively young and small businesses may be prioritized in terms of utilizing e-commerce services, as well as establishing strong policies for providing aid, particularly to MSMEs, in developing digital infrastructures. Complementing these strategies is strengthening data privacy and security for these e-commerce services. Data analysis reveals that the convenience of money transfer technology, as well as its accessibility, security characteristics support, and cost, are associated with MSMEs' behavioral desire to use and actual use of mobile payment services to improve their success and growth impose significance in business.