Challenges Of Micro, Small, And Medium Enterprises In Bislig City Under New Normal: A Basis For Business Continuity Plan

Abstract

This study investigates the profile, status, common factors, business, and challenges of micro, small, and medium enterprises under the new normal in Bislig City, Surigao del Sur. This research paper will further investigate how political, economic, socio-cultural, technological, and financial factors, as well as challenges, affect the decision-making of MSME’s in business operations.  It will provide necessary information that will serve as a basis and guide in formulating a business continuity plan, which is very useful for businesses to survive during crises. A quantitative research design was employed to gather data using an adaptive questionnaire, and qualitative data was used to support the results of the study employing focused group discussion. A total of 359 respondents were interviewed randomly, and it was found that common factors and challenges faced by MSMEs highly affected the decision not to continue the operation. The assessment of the researchers in this study serves as the basis for formulating a business continuity plan, which is crucial for every entrepreneur to operate under the new normal. The findings of this study have given every entrepreneur awareness and the opportunity to adopt the concepts of prevention, preparedness, response, and recovery for a particular crisis.