"Exploring the Drive for Success: Uncovering Motivational Forces and Key Success Factors Among Rural Women Entrepreneurs in Sikkim's Hospitality and Tourism Sector"

Abstract

A woman entrepreneur is a self-assured, inventive, and creative person who, either alone or in partnership, can achieve financial independence and create jobs for others by starting, building, and managing a business while maintaining a healthy balance with her social, familial, and personal lives. Then again Rural women entrepreneurs are women residing in rural areas who initiate, organize, and operate businesses. The study was conducted to determine the driving forces behind female entrepreneurs. The goal of this study is to examine the factors that motivate rural women entrepreneurs to start the business and also to identify the factors which led them to be successful in business. The study focused especially on enterprises in the hospitality and tourism sector that are owned by women. When collecting data, the convenient sampling approach methods were adopted. The semi-structured survey and an in-depth interview technique was conducted to collect the information from the respondent. Descriptive data analysis approach were used to further analyses the data. According to the research findings the main factors that drove rural women entrepreneurs to become more motivated in their ventures were creative thinking, risk-taking ability, unemployment, job loss, financial independence, family support, and choosing not to work for others. In addition, the primary key success factors that help rural women entrepreneurs succeed are their self-assurance, drive for success, and fear of failing. These traits have significantly increased the success rate of Sikkimese rural women entrepreneurs in their business endeavors.