Use of Social Media for Marketing of LIS Products and Services in Five Provincialised College Libraries in Dhemaji District in Assam: A Study

Abstract

The aim of this study is to know the use, purpose, importance and problems faced by the librarians’ in marketing through social media. For this study 5 provincialized college libraries are selected as research sample. The findings of this paper showed that most of the Librarians use Facebook, twitter, whatsapp, Youtube, LinkedIn etc for marketing of LIS products and  services. Studied libraries use social media for promoting LIS products and services, for sharing library news and events etc. A structured questionnaire was distributed in the respective libraries in Dhemaji district. Librarians also provided necessary suggestions and opinions about ways of enhancing library services through using social media.